Saturday 12 September 2020

Mezdusa branding.

This was one of those situations where you have a conversation in a social setting, you're listening to someone who has just started their own business. They tell you what they are thinking for branding. Their enthusiasm and passion inspires you, and later, you sit down and design them a logo. Everything just flows. Bliss. 

Pinnacle Players presents: Art, a comedy.

A look and feel for Pinnacle Players' first production: Art, a comedy that explores the intricacies of friendship and, well, art... whatever that is. 

The scope included a logo and colour palette for the play, and gave me a chance to see how the production look and feel would work alongside the newly developed Pinnacle Players brand.

I also worked with the director at the promotional photoshoot to get the best possible images of the cast to apply to the collateral. 


The look and feel was applied to posters, flyers, a small program, and social media content (see below)

Pinnacle Players branding

The client
The Pinnacle Players team

The brief
To create branding for a new theatre company in town. The branding was to be professional, simple and versitile, as it would be primarily used to promote the next production, and should not clash with the look and feel of the show. Included in the scope was the style guide and a suite of business stationery.

The process
The team were easy to please when it came to logos - the challenge here was ensuring it would work across a wide range of collateral, with a wide variety of existing hero images, colour pallets and production logos. This was achieved by creating a wordmark with extended descender and ascender which could bleed off a space. 

The result
A sleek, adaptable brand which can be used in a variety of spaces with any colour and style. The highlight here was convincing the company to get some specialised finishing done for their business cards. This took a very simple logo to the next level with holographic foils on uncoated black card.

 Some silly things, just for fun.

The thing is, some years I make my friends and family (and other, sometimes confused and unwilling participants) calendars. Often these feature somewhat ridiculous logos for, as far as I know, entirely fabricated products and services. They also sometimes include birthdays of slightly obscure, or at least, randomly selected, famous people. (Apparently Colonel Sanders and Bernie Sanders have birthdays one day after the other)

It's important to remember that, while some of these might look, like, almost real, none of them have the professional finish I would give branding for an actual client. Except maybe the Flamingo's Spleen - it has real potential.

Here are some now, without the calendar part...

My wedding!!

This is a long time coming - in fact, our 4-year anniversary is just around the corner. So I thought it was about time I shared the wonder of designing your own wedding stationery!

My process involved selecting colours that suited both our personalities (we both love colour - more on that later) but also wouldn't look out of place at the venue (a very old mansion we got to use for the ceremony and reception). The venue was a huge part of my inspiration, and I also took photos of the ceiling and traced parts of the pattern to use on our stationery. 

The main colour (the beige/mushroom) which was used at the back of every piece of stationery was matched from my bridesmaid's dress.

Once we sorted the colour palette, the pattern and fonts (a little quirky, yet timeless), I started to apply it...

so we start with a logo, of sorts. A symbol that represents us as a couple, for our special day. 

...And then came menus, hand-made heart-shaped confetti, covered pencils (used for writing notes to the bride and groom), as well as posters which defined some important concepts (a nod to my love of language).

 Our gifts to the guests were bookmarks, and the thank you cards were postcards, which all carried the same look and feel.

And last, but not least, the invites, as well as some other bits and pieces, including a coffee-table style album that summed up the journey and the day itself (selected pages below)